In the last Desert Wind Films' Ask the Expert we looked at how the real estate business and the film business are similar.  However, many people talk about the film business in completely different terms than a building.  Part of this may have been fostered by the image of the movie business as being a business of hustlers and the entourages of the creative types, whereas the real estate business has a very staid image.  While the film industry is undeniably one of the "creative" industries, the process that a film undergoes to become a bankable property is almost as rigid as that to create a high-profile building.In this article, we'll discuss the six major steps in the life of a film property, as well as what a typical production schedule might look like.  We'll be discussing one of the Desert Wind Films projects, Possum Trot Cloggers, and using it to explore some of the intricacies of the creation of a bankable film project.  It should be noted that,...

A film is an intellectual property or “IP” for short. And while a film is widely distributed around the globe on spools of film to theaters, DVD’s to stores and homes, and digital files to computers and phones, a film is, in fact, one property. For this reason, you can easily compare the film business to the real estate business. The exact same principals apply. In the real estate business, an investor is looking for projects to invest in that will make a profit and they usually base those decisions on several key factors (obviously there are always unique circumstances but these are just the basics).  Besides ensuring that their money is being well-protected, investors want to make sure beforehand that what they are investing in will be certain to look and be built a particular way that is pleasing to their intended customers.  The factors most investors would look for in a building include: What is the location and who is the target tenant? Basically,...